LAND ROVER FINALLY UNVEILS ITS NEWEST BABY, RANGE ROVER VELAR!!!

It's almost impossible to find anyone who don't love range rovers, i practically adore it. Now there's another member to the land rover family, the Range Rover Velar!!! The Range Rover Velar has just been announced as the latest addition to the Land Rover family.



It's smothered with the latest gadgets, driving assistance technology and lavish interior comforts, but its name can be traced back to the very earliest days of the Range Rover – in fact, before 'Range Rover'  existed at all.


In the late 1960s, Land Rover was working in earnest on its new project, which would go on to become to the Range Rover.

It was relatively hush-hush – it was to be the first vehicle of its type ever made, and the Rover Company didn't want the world to know about it.

Early prototypes are easy enough to keep quiet about, but as the model matured, it became imperative to obfuscate its true identity. Thus, the Velar was born.

Specifically, Velar of Croydon. This pretend car manufacturer provided the perfect cover under which to develop the then-new Range Rover.

So why 'Velar'? Well, the word is first-person singular present indicative of the Latin verb velare, which means to hide – as any fule kno.

But it can't be a coincidence that the word uses letters that were already present in the Land Rover factory, and that engineers are prone to taking the most efficient route.


The new 2017 Range Rover Velar is a far cry from the boxy-but-beautiful, body-on-frame, utilitarian 4x4 of yesteryear.

But it's very plausible that it's inherited a name from a simpler time, when cars were named not by branding consultants, but by oily engineers plundering the workshop's parts bin.

Sales will start in the middle of the year, with pricing for the Velar range starting from $70,300 and stretching up to $135,000.


LAND ROVER FINALLY UNVEILS ITS NEWEST BABY, RANGE ROVER VELAR!!! LAND ROVER FINALLY UNVEILS ITS NEWEST BABY, RANGE ROVER VELAR!!! Reviewed by Review Rites on 13:30 Rating: 5

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